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The Effectiveness Of Anchor Text In Article Submissions

This article is part of a case study on article submissions and their impact on search engine optimization. It is the goal of this case study to provide conclusive statistics that can be presented to the search engine optimization community. The purpose of this article is to study the impact of the anchor text in article submissions. This article will help to determine whether or not the anchor text in the bottom of article submissions is useful in achieving a high search engine ranking for specific keywords. This case study is being conducted by writing and submitting seven different articles. Each original article will contain different variations of anchor text, which will be linked to one of six web sites.

At the end of the case study, there will be definitive answers on the following topics: 1) Do article submissions help a web site or web page rank well for a specific keyword? 2) How many back links can be generated from a single article submission? 3) Can one article submission get a web site indexed by Google? In order to generate keywords for use in the anchor text, I have decided to use fictional words. Every word used in the anchor text throughout the articles in this case study will be a variation of my last name (Banfield). Using a fictional keyword may seem strange to some individuals, but it is actually the most effective way to conduct this study. The only occurence of these keywords will be in the anchor text of the article submissions. There will be no mention of these keywords on the web sites that are being linked to from the anchor text.

This means that the only possible way these web sites could show up for these keywords is through the influence of the anchor text at the bottom of these assorted seven articles. (All articles will be distributed through iSnare's Platinum Distribution System).


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